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by Stephen Logan on 30th March 2010
One of the most important things for businesses to remember when launching a pay per click campaign is that they need to identify their target market.
This is according to an article in the Financial Mirror, which advises firms to create customer profiles so they understand prospective consumers "as precisely as possible".
The news provider also points out that when compared to traditional advertising methods, pay per click services can be a far more cost-effective alternative.
"It provides measurable results and the cost can be controlled since the advertiser can set a daily budget and is charged only when the web users click on the advertisement," the article states.
By completing thorough customer profiles, enterprises can be sure that their pay per click campaigns are tailored to their advertising needs.
This also means that funds can be spent efficiently, the publication adds.
In related news, Simon Piper, head of business development and partnerships at Consumerchoices.co.uk, recently told Netimperitive that landing pages are a good way of optimising the number of conversions from pay per click advertising.