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Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have just published data showing that investment in Internet advertising remains buoyant despite the uncertain economic climate.
Their research shows an increase in spend of some 15.2% for the first six months of 2008 compared to the same period in the previous year. In total, $11.5 billion was spent on Internet advertising which I used to think was a lot until I realised how much governments spend on bailing out badly managed financial institutions.
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