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by Lucy Griffiths on 8th October 2008
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have just published data showing that investment in Internet advertising remains buoyant despite the uncertain economic climate.
Their research shows an increase in spend of some 15.2% for the first six months of 2008 compared to the same period in the previous year. In total, $11.5 billion was spent on Internet advertising which I used to think was a lot until I realised how much governments spend on bailing out badly managed financial institutions.