Call 0845 485 1219

Lucy Griffiths

Credit Crunch Not Impacting Internet Advertising?

8th Oct 2008 News, Industry News | No Comments


The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have just published data showing that investment in Internet advertising remains buoyant despite the uncertain economic climate.

Their research shows an increase in spend of some 15.2% for the first six months of 2008 compared to the same period in the previous year. In total, $11.5 billion was spent on Internet advertising which I used to think was a lot until I realised how much governments spend on bailing out badly managed financial institutions.

Read More:

Crunch-Proof – The Rise of Internet Advertising in 2008

Share this post

About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

What do you think?

Digital Marketing Ideas Every Month

Sign up to receive our free monthly email. Including our favourite pieces of news from the digital marketing industry.

From SEO to PPC, Social Media to Brand Management and Analytics, we'll keep you informed.