Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
by Stephen Logan on 21st May 2010
Marketing professionals are being told that smartphones will soon replace feature phones and may take some of the market held by computers.
Heather McLean, editor of Mobile Business, said products such as the iPhone or Blackberry will "overtake everything eventually" and will become "ubiquitous" – a point that may interest companies which use SEO services as part of their mobile marketing campaigns.
She added that, thanks to the evolution of portable technology, smartphones are now akin to "tiny computers", that can do all the things people would do on a computer.
Furthermore, the expert intimated that firms may be looking at new devices like the iPad and thinking of ways to incorporate them into their business.
This follows research from Gartner that showed the sale of smartphones increased to 54.3 million in the first quarter of this year, a 48.7 per cent rise on the same period last year.
The figure also represents the highest year-on-year increase since 2006.