Consumers ‘Using Search For Real-World Advice’

by Stephen Logan on 3rd December 2009

People are using the internet to help them make real-world decisions and search marketers need to help them in this goal, according to Bing.

Writing for the Microsoft search engine’s official blog, senior vice-president of online services Satya Nadella described how the company is releasing several new features to respond to this need.

In news that may alter the way professional SEO services are delivered, Bing will be unveiling a ‘Bing Bar’ that can be added to Internet Explorer and Firefox, while also developing their mobile network and maps functions.

Ms Nadella explained: "[Search] needs to begin its morph into an assistant that understands what you’re trying to do, where you’re trying to do it, and how you’re trying to talk to it."

According to the company’s research, the three most popular decisions that consumers ask their search engine are what to wear based on the weather, what directions to take and where to eat.

This week, Google announced that it is altering its image search feature so that pictures appear in different sizes dependent on relevancy.