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by Stephen Logan on 7th April 2010
Businesses have been advised that when it comes to driving traffic to their website, there is no set procedure regarding how much content they create.
Writing for Search Engine Watch, Eric Enge states that the kind of SEO services enterprises utilise depends on the competitiveness of their marketplace.
Furthermore, what they are trying to achieve needs to be considered, as this will vary depending on the individual business.
Mr Enge uses the example of a business operating within the travel sector, as he describes this as a "hellishly competitive" market space.
While most companies that turn up in a basic search for ‘travel’ will be large organisations with thousands of backlinks and indexed pages, one result is a much smaller site.
This has "most likely snuck into the ninth slot because it’s a small agency that provides personalised service", Mr Enge notes.
He points out that to compete properly in this sector, firms need a well-planned, large-scale marketing campaign, while this may not be the case in other market places.
Meanwhile, Yahoo! blogger Laura Lippay urged managers to take advantage of keyword research and management tools when trying to optimise their website.