Companies ‘Should Consider New Aspects of Search Marketing’

by Stephen Logan on 9th December 2009

Online firms should consider recent changes made by Google when crafting their search engine optimisation (SEO) strategy, according to an industry insider .

Sam Tilston, online marketing director at Zoombits.co.uk, made his comments following a statement from Google unveiling the details of its real-time search function.

He pointed out that this sort of change – just like the integration of Twitter posts into search results pages – will not completely revolutionise the SEO services a company employs, since keywords will still be essential to rank highly.

However, Mr Tilston suggested signing up for an account at web properties such as the social media platform, since they will have a greater ability to control their brand’s identity.

"For a company to control its message on Google it’s important to have a presence on all elements which may feed into the search results page," he explained.

In his view, having content from social networks, YouTube and other forms of communication is all part of Google’s long-term plan to include different types of content within search results pages.