Companies ‘Have More Online Tools to Generate New Business’

by Mike Essex on 26th April 2010

Businesses now have numerous online tools at their disposal to attract new consumers and income, according to one technology company.

HighPosition.net suggests that internet users inspire much of the change and with many more people using smartphones and mobile internet to use search engines, it could be that firms need to factor this in.

It notes that 20 per cent of all queries using Google involve "localised searches" with many being on mobile devices.

Indeed, the article suggests that future search engine optimisation (SEO) may have to adjust its focus "to meet future demands of a mobile consumer base".

However, these are not the only means available to organisations that may be looking to increase sales.

The blog post cites Google Places as a possible approach that might added on to SEO strategies.

Australian web design company MSO.net highlighted the benefits of pay per click services as an immediate means of revenue for businesses.