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by Stephen Logan on 13th January 2010
An industry source has suggested that online companies were forced to become more efficient last year, due to the difficult financial climate.
Linus Gregoriadis, research director at Econsultancy, stated that online marketing strategies such as web analytics and SEO services saw healthy growth last year.
He explained that the recession forced firms to take internet statistics more seriously in order to increase the efficiency of their promotional activity.
His comments were made following research by Econsultancy, which indicated that the web analytics sector grew by nine per cent in 2009 to reach a value of approximately £85 million.
Mr Gregroriadis commented: "Companies using web analytics are typically getting more from the technology because they have realised that they need to invest in analysts who can translate the data into something useful."
This week, Yahoo! claimed on its search marketing blog that marketers looking for new opportunities to engage with customers could concentrate on supporting original content with their brands.