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Google is hosting a free online course to teach companies how to make the most of the internet marketing budget.
This could be particularly helpful for those using pay per click services, who aim to exploit the AdWords tool to its full potential.
According to Inside Adwords, the live session will concentrate on basic optimisation and targeting, with a look at how location and network settings can be altered.
The event will take place tomorrow (January 12th) and will also include a discussion regarding the best ways to structure accounts and use multiple ad variations.
Experts in the field will launch the interactive course at 15:00 (GMT) and the meeting will last one hour, with a question and answer session at the end of the conference.
With Tanya Kelly from Direct Wines recently telling Marketing Week that the internet is an increasingly important part of advertising within a company, firms might be wise to make the most of the tools at their disposal.
Samantha Noble
Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
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