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by Mike Essex on 20th January 2011
A US organisation that operates fleet cars decided to invest solely in online marketing, removing print advertising campaigns completely.
The New York Times explains chief executive Douglas Schwartz pledged all the company's finances into using pay per click and SEO services.
"As a result, 85 percent of Executive Limousine's business comes from the internet," the publication reports.
He also uses social media networks to place adverts within local audiences and Mr Schwartz explains many thousands of dollars have been spent on campaigns, but it certainly seems to be paying off.
This does not mean the businessman is willing to relax, as he says he is constantly looking for ways to improve and currently wants to boost SEO performance.
The firm – set up in 1996 – operates in the New York metropolitan area, which is highly competitive and therefore it must stand out from similar organisations looking to impress the same audience.