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by Stephen Logan on 9th March 2010
It is important for businesses to adapt their online marketing tools as the industry is constantly changing, it has been claimed.
Andy Clayton, manager of two Printing.com stores in Newark and Lincoln, told Simply Business that new technologies and online tools must be utilised by firms if they are to succeed.
He explained that his business has benefitted from the development of Twitter, as it allows him to ensure regular contact with other firms is established.
"The great benefit of online marketing is that the message you give can be changed instantly," Mr Clayton continued.
This could include PPC services that experts can use to attract people to their webpages and drive relevant traffic.
In related news, John Lynes, managing director of Ashdown Group, recently advised that many companies are increasing their online advertising spend by investing more of their capital into SEO marketing services.