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by Stephen Logan on 1st February 2010
Marketers aiming to increase the number of relevant links they achieve should aim to develop personal relationships with other website owners.
Vedran Tomic explained on Search Engine Journal that the best link building campaigns can be constructed by the interaction a marketer has with another webmaster.
In his view, being as helpful as possible and knowing people’s agenda can be hugely beneficial in trying to get on the right side of someone, as well as trying not to be selfish with requests.
Mr Tomic highlighted the words of 20th century spin doctor Edward Bernays, who wrote: "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway."
He suggested that marketers who are able to utilise the personal relationships they develop with other companies and websites to gain influence, could get more authoritative links and "serious exposure".
Last week, Brett Borders told Search Engine Land that advertisers can score academic links by using the right language in emailed requests.