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by Mike Essex on 21st June 2010
Sitelinks are a great way of analysing how a webpage is performing in respect of its most important keyword terms, according to one expert.
Writing for Search Engine Watch, Josh McCoy reminded SEO services clients that this indicator represents a chance to see "if you’re squared away from the top of your information architecture" and urged them to pay attention to "subtle cues" fed in their direction by Google.
He said that companies can do this by searching for queries they know their brand ranks first for and it will reveal one of three possible outcomes.
The first is that users will see a set of sitelinks that will link text similar to a particular business’ main navigation, which is the optimal result.
Otherwise, browsers might witness deep links on their page or the worst outcome which is none at all, because a destination is not SEO friendly, Mr McCoy observed.
Last month, David Roth told Search Engine Land readers that those still arguing about whether to buy brand keywords should make the purchase and feel positive about it.