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by Andy Williams on 9th August 2010
Bing has announced its plans to phase out its Search application programming interface (API) 1.1 in favour of the recently-introduced 2.0 version.
The discontinuation of support for the older system will occur on November 1st 2010 and users of SEO services have been advised that they will need to switch over the API 2.0 by that time.
Reed Shaffner, senior product manager for the Bing Developer Platform, outlined some of the benefits of the new model, including mobile web results, related search information and videos relevant to search queries.
“The new Bing Search API introduced considerable improvements for maintenance and updates so that going forward, we can introduce feature improvements and other changes without switching API versions,” the expert added.
Earlier this month, Bing launched a new iPhone app with a shopping section designed to allow users to track down products and read a selection of reviews and ratings of them.