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by Mike Essex on 22nd September 2010
Bing Social Search has been upgraded to offer users suggestions of people and companies they may be interested in following on Twitter.
The People Recommendation feature offers two categories of Twitter account to follow, with celebrities grouped in the 'Popular' section and those deemed to be driving conversations in the 'Influential' field.
Mike Ching and Shubha Nabar from Bing Social explained to users of SEO services: "For example, if you search for 'Windows Phone' you will see Bing Social recommend some influential folks, helping you connect more deeply to the issues you care about."
Twitter is currently in the process of being revamped to increase the advertising potential of the social networking through encouraging users to stay on the site for longer.
To help achieve this, its redesign includes a deal with 16 photo and video sites such as YouTube and Flickr to allow multimedia content to be embedded on Twitter pages.