Bing Shopping Searches Up 199%

by Mike Essex on 9th July 2010

Internet users making shopping searches are increasingly doing so via Microsoft search engine Bing.

According to data from Hitwise, in June 2009, the Bing vertical was only used for 0.94 per cent of all search queries.

In the 12 months since then, that has risen to 2.81 per cent – an increase of 199 per cent for the company, users of pay per click management services were told.

Bing has also seen a 197 per cent increase in automotive searches in the same period, while its travel vertical was up 162 per cent.

In terms of overall search engine share, Bing now has 9.85 per cent of the market, meaning it is still a considerable distance behind leading competitor Google, which was used for 71.65 per cent of all searches last month.

Earlier this week, Windows 7 News blogger John Campbell said the recent revamp of Bing’s user interface is helping to make the company a real rival for more-established search engines.