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Bing has updated its shopping search channel to make it easier for users to get advice about their potential purchases from friends and family.
Under the changes, people browsing through products on Bing shopping will be able to add anything to a shopping list of items that have caught their eye.
"[This will make] it easy for you to keep track of the products that interest you and let you share with your friends and family via Facebook," said a statement from the search engine.
Users also have the option to publish a wishlist of items on their Facebook profile, which can help to give their loved ones a good idea of what they want for Christmas.
Earlier this week, Search Engine Land commentator Evan LaPointe explained the value of investing in SEO services will be highlighted by the busy festive shopping season, as consumers head online to purchase gifts.