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by Samantha Noble on 16th September 2010
Bing has announced its ambitions to change the future of search at the launch of the beta test of Internet Explorer 9 (IE9).
Brian McDonald, vice president of Bing, laid out the company's vision to "bring search to life" through the use of the new browser.
"From the time we launched Bing, we have endeavoured to use richer visual experiences to help customers get more out of search, enabling faster, more informed decisions," he explained.
Mr McDonald said forthcoming changes to the service will see homepage animations to make Bing more engaging, larger previews of images, videos and text and more seamless transitions between queries and search results.
He told companies employing SEO services that an IE9 'jump list' will be introduced, allowing users to select between search categories such as shopping, travel or news.
From the middle of October 2010, Bing is to begin powering Yahoo! paid search results in the US as part of the search alliance agreed by the latter company and Microsoft.