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by Stephen Logan on 26th March 2010
Bing Search has introduced a new function to map out places in reference results.
Writing on the Bing Community site, Chris Pendleton explains the development using a query for the film The Hurt Locker as an example.
He says that if someone searches for the movie, they will be presented with a list of Wikipedia articles which then lead to a Bing reference page.
This includes a feature browser which boasts a map pinpointing all of the locations mentioned in the article.
Mr Pendleton says that "now when browsing reference material on Bing you can see all of the location references right on a map without ever having to leave the article you’re so deeply immersed in".
He adds that this is just one of the things the company is doing to make its SEO services more "contextually relevant".
Meanwhile, figures posted on the Yahoo! Search Marketing Blog revealed that the Search Alliance formed between the firm and Microsoft’s Bing appears to be performing well.