Bing Introduces “Major Changes” in Summer Update

by Mike Essex on 23rd June 2010

Bing has made some "major changes" to its user interface in an attempt to better understand search intent.

Writing on the Bing Community blog, the search engine explains that it has just rolled out its summer update.

This includes a feature called Quick Tabs, which is located at the top of the browser and lists the most relevant search results on Bing.

Depending on search intent, the SEO services provider claims these tabs will match the most common decisions people are likely to make.

Similarly, Bing has also "gone deeper in some of our existing vertical areas" to improve the content sources for certain queries in categories such as health, travel, shopping, news and finance.

Earlier this month, Tech Crunch reported that Bing was rumoured to be the default search engine to feature on the new version of the iPhone.

According to the news provider, Apple was disappointed by the number of apps powered by Google, causing it to make the move to Microsoft’s decision engine.