Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Companies running SEO campaigns should be paying increasing attention to their strategies for Bing.
This is the view of Search Engine Land commentator Adam Audette, who explained while websites using SEO services should still maintain their primary focus on Google, Bing should also be an "important component" of their marketing efforts.
"Ecommerce sites can expect a much more shopping-prone demographic – numbers released by Microsoft state that Bing users are 11 per cent more likely to buy than Google users," he noted.
Mr Audette added Bing visitors are also considered 31 per cent more likely to buy something online than general web users, making the search engine's demographic one than should not be ignored by web-based retailers.
According to recent research from Deloitte, around 23 per cent of the purchases made during December by British consumers will take place over the internet this year, reported City AM earlier this week.
Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
Related Posts
-
Brand 15th May 13
-
Paid Search 20th Feb 13
1 Comment
Inteliture 1st December 2010
it’s true; both Bing and Yahoo! typically visitors stay longer, view more pages, and generate more leads and sales than Google visitors. I have seen this for many years and across many industries. While Google generates the overwhelming majority of visitor sessions, Bing and Yahoo! are not to be ignored. Apparently Google visitors are more finicky. I suppose they are generally more web savvy and younger, leading them to shop and search more before they purchase. This drives down their overall conversion rates.