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by Stephen Logan on 1st December 2010
Companies running SEO campaigns should be paying increasing attention to their strategies for Bing.
This is the view of Search Engine Land commentator Adam Audette, who explained while websites using SEO services should still maintain their primary focus on Google, Bing should also be an "important component" of their marketing efforts.
"Ecommerce sites can expect a much more shopping-prone demographic – numbers released by Microsoft state that Bing users are 11 per cent more likely to buy than Google users," he noted.
Mr Audette added Bing visitors are also considered 31 per cent more likely to buy something online than general web users, making the search engine's demographic one than should not be ignored by web-based retailers.
According to recent research from Deloitte, around 23 per cent of the purchases made during December by British consumers will take place over the internet this year, reported City AM earlier this week.