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by Samantha Noble on 24th February 2011
Improving display advertising should enable Google to focus on bringing in new customers for its clients.
The search engine brand published a piece on its official blog, stating it is currently exploring new avenues that hope to make users of SEO services and other firms target a greater audience.
"Better display advertising helps to fund the websites and content we all use and read [and] provides useful and engaging commercial information," it notes.
This should also allow companies to grow and reach new visitors, as well as being part of an overall expansion in the advertising industry.
Google believes these changes are for the better, allowing for an enhanced advertising universe that will allow web users to view more relevant ads and enable marketers to run more effective campaigns.
Businesses looking to extend their products and services to other countries may be wise to become acquainted with online marketing, as a recent piece in the Daily Telegraph said this is key to successful export firms.