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by Stephen Logan on 8th January 2010
An industry source has advised online companies to use social media platforms such as Twitter and Facebook to boost optimisation of their conventional content on Google.
Sam Tilston, director of marketing at Zoombits.co.uk, explained that this is vital with regards to "contemporary references", since Google uses universal search to collate its real-time results.
This means that it uses many different sources and social networking content can often appear high up, making it a useful addition to a firm’s professional SEO services, he continued.
Mr Tilston said: "If you are doing SEO for a contemporary reference, it is vital to ensure your message is placed on Facebook and Twitter to ensure they are included in the Google real-time search."
He used the example of Google’s new Nexus One phone, which he noted comes up with several "live" social media posts regarding the topic in the search results page.
Recently, the search engine giant revealed that it will be selling the smartphone itself and would not be tying it to a single network.