Barriers ‘can be Removed by Online Retail’

by Stephen Logan on 15th December 2009

An industry expert has suggested that the internet breaks down some of the barriers that used to face suppliers of niche products.

Programme director of the National Endowment for Science, Technology and the Arts’ creative economy team Jon Kingsbury noted that it allows retailers to communicate much easier around the UK and across the world.

In his view, this creates a global market for suppliers of services, which may inspire some companies to invest in SEO marketing services.

He gave the example of a post production company in the north of England, which he claimed can deliver content in the centre of London if it is required to.

Mr Kingsbury explained: "Businesses which rely on niche products and services that were not viable in a local community become feasible when global markets are opened up."

According to figures released by the Office for National Statistics, 70 per cent of the UK currently has internet access, which increased by 11 per cent since 2008.