ASA Online Marketing Campaign ‘Shows Commitment to Standards’

by Stephen Logan on 18th January 2011

The Advertising Standards Authority's (ASA) new scheme to govern online marketing has been praised by the Advertising Association.

Director of communications Ian Barber said consumers have a strong expectation that publicity on websites will stick to similar rules used elsewhere, the Drum reports.

Users of pay per click services may be interested to hear the ASA will implement new rules on March 1st, with commercial websites required to stick to these regulations.

Mr Barber commented: "It's another example of advertising's commitment to maintaining and funding its own rigorous standards."

The ASA notes the regulations will cover advertisers' own messages on their sites, as well as communications they control, such as those appearing on social networking platforms.

Its campaign to raise awareness of the new scheme got underway yesterday (January 17th) and will run until February 27th.

According to Mr Barber, this will serve to push up the industry's standards and is a positive move.