Call 0845 485 1219

Stephen Logan

Are Standards Slipping for Google’s UK Search Results?

16th Jul 2009 News, Industry News | No Comments


If you’ve been using Google.co.uk recently and have noticed that results aren’t quite what you’d expected, you’re not alone. Here at Koozai, we have seen huge deviations in rankings and the general quality of the SERPs (search engine results pages) that we receive.

It appears Econsultancy have also picked up on the growing confusion over Google’s UK results and posed the question ‘Are Google’s UK search results broken?’ in their latest blog. So, are they really broken? Well, perhaps not irreparably, but there have certainly been some striking anomalies recently; most notably the appearance of various foreign sites in UK only searches and a general deterioration in the quality of results.

Hopefully this will prove to be a blip. Knowing Google, they won’t be looking to waste much time in rectifying it, and the sooner the better really from an SEO standpoint. The slippage in search quality shouldn’t be cause for concern, however it is something that we should all be watching out for.

Perhaps though, this provides an opportunity for UK users to spread their wings a little and try some of the other regional specific search engines. Don’t forget Bing, Yahoo and even Ask are all available should you become deterred by Google’s variable SERPs.

Share this post

About the author

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

Digital Marketing Ideas Every Month

Sign up to receive our free monthly email. Including our favourite pieces of news from the digital marketing industry.

From SEO to PPC, Social Media to Brand Management and Analytics, we'll keep you informed.