Apple ‘Heading Into Global Search Market’

by Mike Essex on 7th May 2010

Global computer brand Apple, famous for its iPhone, iPod and more recently iPad products, seems set to enter into the search engine market.

According to SEO Chat, the California-based company’s acquisition of Siri, a specialist in creating search applications for mobile technology, was possibly the latest step into this area, currently led by Google.

What may catch the attention of those who use SEO services is the speed with which Apple appears to have moved in to make the purchase, believed to have cost around $100 million (£65 million).

Siri did not officially launch its mobile search assistant, which was designed to make finding information far easier, until February 2010.

Although SEO Chat said it may have surprised many, it has offered a theory of its own.

"Many believe that Apple is using its purchase of Siri as a direct shot aimed at Google’s Android devices, which have advanced search functions of their own," the blog noted.

Google itself rolled out its mobile search application, which will be expanded to work across numerous devices in the near future.