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by Samantha Noble on 3rd September 2010
Paid and organic search results on AOL will continue to be powered by Google following an extension of an agreement between the two companies.
The five-year deal is an expansion of their previous contract, with AOL video content to be provided to YouTube and a new focus on mobile search opportunities.
Tim Armstrong, AOL's chairman and chief executive officer, said: "AOL users will be getting a better search and search ads experience from the best search company in the world – Google."
Users of SEO services were also advised that Google will be providing AOL with "best-in-class ad formats", designed to improve the relevance of marketing campaigns for its internet users.
Last month, Google announced a number of refinements to its realtime search service, including a new 'conversations view' tool that will allow people to track conversation on sites such as Twitter as they happen.
Google Alerts has also been enhanced so companies can get an update every time their selected topic is mentioned on the social networking site.