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by Mike Essex on 19th January 2011
All companies should make efforts to enhance their internet presence, or else risk appearing outdated alongside their competitors.
This is according to an advice piece from Business Insider, which says: "If you're not paying attention to your site's search engine optimisation efforts and doing everything in your power to increase your web presence, you're making yourself look a fool."
One option is to invest in SEO services, as the article suggests this will enable people to boost their profile "quickly and efficiently".
A common mistake that can be addressed immediately is that of title tags for various pages, as the news source suggests a descriptive title can often be engaging enough for visitors to click through.
This phrase is seen by users when they come across search results, as well as the wording used for their bookmarks, so it makes sense to optimise its name.
Those that require basic-level assistance might find Google's online course on remarketing via AdWords – which takes place today (January 19th) – is of use.