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by Samantha Noble on 9th February 2011
The AdWords Online Classroom is hosting a free online tutorial today (February 9th) covering budgeting-related matters for firms looking to make the most of their finance.
Users of pay per click services could find this helps them to maximise their advertising spend and create a better relationship with their target market.
The live tutorial begins at 15:00 GMT and runs for one hour, with specialists presenting the course and discussing impression share, first-page bids and other budget matters.
Any company that is losing conversions as a result of their funds is advised to take part in the session, which will also cover "burst strategy" and instruct attendees on how to maximise return on their ad expenditure.
Previous tutorials held in the online classroom include a YouTube demonstration, which trained businesses on how they could draw on the site's high traffic volume to market themselves and aim to attract a wider range of visitors to use their services.