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by Stephen Logan on 28th July 2010
Google AdWords has announced it is changing its requirements for how much information third party providers give to clients about their performance with the service.
Users of pay per click management services were informed: “You should be able to find out how much of your advertising budget was spent on AdWords, how many times your ads appeared and how many times users clicked on your ads.”
It was explained that the third party companies will be required to provide such information by February 2011 – the point at which AdWords will alter its legal terms and agreements to match this new policy.
Jason Shafton, a member of the Inside AdWords team, said that most providers already offer this information and those who do not now have six months to get to grips with the changes.
Earlier this month, AdWords launched its MobileValue Track system, which allows users of pay per click services to track how many visitors are clicking through to their site via AdWords commercials on the mobile internet.