AdWords ‘to Change Headline Descriptions’

by Oliver Ewbank on 4th February 2011

AdWords customers may notice a change in the way headlines are placed on search results pages.

Google told users of pay per click services the change will allow them to show more information in headlines, as this is where it is most likely to be noticed.

An example is given of the headline "Huge Selection of Widgets", with the first line of the text below reading "Find Exactly the Widgets You Need. Free Shipping Over $50. Shop Now!"

The headline will now appear as "Huge Selection of Widgets – Find Exactly the Widgets You Need", meaning information on the products features in a more prominent place.

Only those where each line is a distinct sentence and has proper punctuation will be suitable for the new system, which hopes to result in higher clickthrough rates and a better experience for users.

Changes were also recently made to the Place Search extension, allowing ads to be shown directly on the map, with a blue pin marking out the company in question.