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Companies that spend money on Google’s AdWords service have been advised that it has no bearing on their ranking in organic search results.
Miles Johnson, a member of the Inside AdWords team, stated that there is a lot of misinformation online about how the service works.
In comments which may encourage more businesses to hire professional SEO services, he explained that it is a “myth” that spending money on AdWords will automatically result in a ranking improvement in Google’s free search results.
“Google AdWords and Google’s free search results are entirely independent of one another,” he explained.
Last week, Google announced that its keyword targeting feature for AdWords is to be rolled out on a global basis following successful trial periods in the UK and Canada.
The system works by being able to recognise close variants to chosen keywords – such as plural forms, abbreviations, acronyms and misspellings – when internet users make searches.