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by Oliver Ewbank on 25th November 2010
Companies engaged in paid search marketing efforts could benefit from using AdWords's shared campaign extension tool, it has been advised.
Gordon Zhu, a member of the Inside AdWords team, told users of pay per click services the feature has been updated to allow them to share extensions between campaigns, in addition to showing statistics about them.
"Shared extensions allow you to use the same extensions information across multiple campaigns, saving you the time and effort of manually recreating extensions one at a time per campaign," he said.
The official explained the change will make it easier to adjust various sections, as one alteration will have an automatic effect on all the different commercials.
According to a recent post on the Bing blog, pay per click activity is going to become more frenetic in the next few weeks.
It said the peak of the online Christmas shopping period will coincide with strong advertising efforts from websites.