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by Samantha Noble on 14th December 2010
Google is running a live course looking into the way Quality Scores work on AdWords.
The one-hour seminar will take place tomorrow (December 15th), getting underway at 15:00 GMT.
Jason Shafton, a member of the Inside AdWords team, explained to users of pay per click services that the lesson in the basics of how Quality Scores are assessed will be delivered by two specialists, while there will also be some time for questions following their presentation.
"The key to a successful AdWords account is the relevancy of your ads, keywords and website. Having a better understanding of Quality Score can help you improve your AdWords performance," he added.
AdWords recently updated its keyword tool to allow users new ways to filter and refine their lists of target phrases.
Specific terms can be included or excluded, while a 'more like these' tab presents similar phrases to the keywords already in use.