Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
by Oliver Ewbank on 1st February 2011
Many online marketers use AdWords as a tool to publicise goods and services.
But an advice piece from Search Engine Land commentator Brad Geddes explains some users of pay per click services discover their accounts have been banned.
He says there are a number of reasons that could cause this action, but companies should be aware that paused or deleted items will be taken into account when Google is scanning for infringement.
Adding more content above the fold should prevent blacklisting as a result of arbitrage, as well as providing additional value to visitors by supplying unique content, rather than just a series of adverts, Mr Geddes suggests.
He also advises against providing "free offers that aren't really free", such as encouraging users to trial a product that they have to eventually subscribe to as a paid member.
Those who require further assistance with AdWords features might consider attending one of Google's free online courses that are held each Wednesday at 15:00 GMT, offering advice on matters of interest.