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by Samantha Noble on 19th January 2011
Businesses looking to reconnect with their audience and generate appeal to their visitors might consider taking part in a course.
Google is hosting a live online course today (January 19th), focusing on remarketing and may be of particular interest to users of pay per click services looking to freshen up their sites.
The tutorial lasts for one hour and begins at 15:00 (GMT), with a question and answer session following the free guidance session from an online media specialist.
"During this session we'll take you through the benefits of using remarketing and how to set it up in your account," the search engine company explains.
It is ideal for those who are driving traffic to their sites thanks to pay per click or SEO campaigns, but want to ensure they make the most of the forums once visitors arrive.
A course held last Wednesday concentrated on marketing and explained to participants how to make the most of AdWords and maximise their budgets.