AdWords Quality Score Tutorial ‘Provides Useful Tips’

by Stephen Logan on 25th February 2011

A free online tutorial could assist organisations who want to make the most of their AdWords account.

Google explains users of pay per click services can attend the course on Wednesday (March 2nd) and learn about Quality Score.

The session will look at what the platform allows firms to achieve, as well as how they can optimise their overall accounts.

Two specialists will chair the interactive course over one hour, with the tutorial starting at 15:00 GMT and including a question and answer session.

It states: "The key to a successful AdWords account is the relevancy of your ads, keywords and website.

"Having a better understanding of Quality Score can help you improve your AdWords performance."

The search engine organisation explains the score is assigned to each of a company's keywords, taking in a variety of factors to measure the relevance of the phrases.

It adds a higher quality score generally means keywords trigger ads at a lower cost per click and in a higher position.