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by Stephen Logan on 2nd September 2010
Online marketers have been advised that the AdWords Opportunities tab can help improve their advertising campaigns.
Jason Shafton, a member of the Inside AdWords team, told users of pay per click management services that the tool provides suggestions and tips on budgeting, keywords and keyword bids.
"These ideas are specifically catered for your account based on your campaign's past performance and may help increase your AdWords return on investment," he stated.
AdWords has launched a new course on how to best employ the Opportunities tab on its Online Classroom site, with lessons dedicated to the US, UK and Australian markets.
Last month, AdWords official Miles Johnson explained that a good quality score for an ad has an important bearing on where it is positioned in the service's auctions.
Google has recently launched a bid simulator tool to help users better understand how their adverts are performing to help them improve their quality scores.