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by Stephen Logan on 4th May 2010
Marketing professionals may be interested in Google’s latest addition to its AdWords application which could lead to a more optimal return on investment, it is claimed.
According to the Inside AdWords blog, its enhanced conversion optimiser could mean that users can focus on how much they would like pay rather than the maximum amount they are willing to part with.
The blog stated that the tool, which was launched in 2007, was designed to increase ROI for interested parties and it cited feedback from a number of clients to suggest that many organisations are already benefitting from it.
This latest addition from Google may catch the attention of marketing managers, including those who use SEO services as part of an internet strategy geared to their company.
AdWords is designed for customers of varying budgets to allow them to advertise to its many millions of internet search users worldwide.