AdWords Customers ‘To See Change in Bidding System’

by Oliver Ewbank on 21st February 2011

A change in the way bidding or targeting on the Google Display Network is managed has been introduced to AdWords Customers.

Users of pay per click services are said to have given feedback on the old system and reported it was confusing, as there were three default bids.

Google has decided to simplify the matter and will be removing the managed placements default bid as of March 15th.

And a change has already been introduced by the organisation, meaning customers can no longer use this type of bid for new ad groups containing placements.

Over the coming weeks existing managed placement bids will be automatically updated, although it is possible for clients to choose this change now if they wish to do so.

Another recent introduction was to allow users to compare performance when testing ad units, using the Performance Reports tab then searching for the name of an updated ad unit.