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by Oliver Ewbank on 25th January 2011
Retailers keen to make the most of their online marketing may consider attending an online course.
Google's AdWords team are hosting the free session tomorrow (January 26th) at 15:00 GMT and it could be particularly informative for users of pay per click services who sell goods online.
The organisers explain the ecommerce forum will teach beginners how to set up a tracking facility in their Analytics account, generating reports from the findings.
Benefits include the ability to assess return on investment statistics, as well as knowing how successful advertising efforts are being.
With the Fontana Herald News recently reporting new businesses are getting more customers via the internet than ever before, companies may be wise to ensure they make the most of their web marketing.
Analytics specialists will present tomorrow's course and there will be a question and answer session at the end of the conference for participants who are unsure about the topic.