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by Stephen Logan on 2nd February 2011
Companies using AdWords to work with third-party partners might be interested to hear how Google is changing its policies on the matter.
It allows users of pay per click services to know how successful their account is being and what they should be expecting from other parties involved.
"We believe that focusing on what's best for the advertiser is ultimately the best long-term course for third parties working with AdWords," the official blog notes.
A section in the policy now includes reporting and disclosure requirements, as well as clarification on enforcement and non-compliance handling.
Businesses are told the majority of them will probably not have to make any changes to their systems, as it is likely they already comply with the regulations in place.
Another recent change to AdWords was a new version of the home tab, which allows the page to be personalised so users can view the information important to them.