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Google AdWords is being changed to allow users to view bid simulations across a keyword group at the same time.
Under the changes, the ad group level bid simulator will let users apply single bids for all the keywords in a set, as well as allowing ad group default bids to be changed.
Nathania Lozada, a member of the Inside AdWords team, said that it is intended the changes will aid companies employing pay per click services.
"With this launch, we hope to give you a faster and more scalable way of making bidding decisions across keywords in aggregate," said the official.
The move follows the recent launch of the Estimated Top Impressions service for AdWords, which highlights how many times a commercial has appeared above Google search results in the past week.
It also reveals how this would have changed if different keyword level cost per click bids had been used.
Samantha Noble
Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
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