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by Mike Essex on 8th February 2011
Google has amended its public service ads (PSA) system via AdSense, instead introducing a new scheme entitled Google Grants.
The ads can appear on sites when the search engine is unable to serve a paid version, which may be a result of the item simply being unavailable or when the publisher has been unable to verify their address.
Pay per click users who previously used the old service will now find the activity is being continued via Google Grants, which means non-profit partners can benefit from the free publicity.
AdSense assures publishers who show non-Google ads from a different URL or a solid colour that they are unaffected by the change, while others who previously used PSAs will see a blank space.
Google Grants assists more than 6,000 organisations and allows them to promote their websites, with the US Fund for Unicef's ecommerce site being just one of the body's to benefit.