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by Stephen Logan on 18th August 2010
Google's AdPlanner service can be useful for companies looking for the most relevant websites to advertise on.
According to Miles Johnson, a member of the Inside AdWords team, users of pay per click management services can help to research and identify what other sites will be most likely to attract their target audience.
"With AdPlanner, you can select sites, add them to your media plan and easily export them directly into your AdWords account as a new campaign, or add them to an existing campaign," he stated.
Mr Johnson went on to explain that Google has recently launched a video laying out the simple ways campaigns can be planned and purchased using AdPlanner.
Earlier this month, the expert stated that display ads can stick in the mind of potential consumers to the extent that they may search for an advertised product or brand, or visit a company's website, weeks after first seeing the marketing.