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by Lucy Griffiths on 11th August 2010
Companies running online sales and promotions have been advised to put a deadline on their offers.
Mark Melville, a best practices analyst for Yahoo!, stated that having specific ending dates means consumers know they will have to make purchases soon to get whatever discount is available.
“These deadlines serve as a call-to-action for targeted customers who really need to make those purchases and want to get a bargain at the same time,” he said.
Mr Melville added that it is obviously important users of SEO services stop running date-specific copy once the deadline has passed, as internet users definitely won’t click through if it is too late to buy.
Earlier this month, an article on the Yahoo! Search Marketing Blog advised that having a range of broad and specific keywords is often the best tactic for driving visitors to a website.
It said that the more general keywords will attract internet users, while the more focused ones have a greater likelihood of leading to sales.