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Comscore have just announced in a press release (spookily dated 30th November) that fourteen and a half million of us in the UK visited at least one blog during August this year, accounting for some 41% of the total UK Internet traffic.
Unsurprisingly, Google came out on top-spot with its Blogger platform taking just over nine million visits followed by WordPress with just under five million visits.
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Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
9th Jun 2014 Analytics | 3 Comments
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as […]
25th Nov 2014 SEO | No Comments
There are a wide range of website platforms and Content Management Systems (CMS’) available for developers to choose from. There has also been a huge increase in the number of quick-build platforms that allow easy, visual creation of sites too. Many of these platforms don’t even require a web developer, with simple interfaces and visual […]
19th Aug 2014 Content Marketing | 1 Comment
In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved. Therefore, as a business your first port of call is to […]
27th Nov 2014 Paid Search | 1 Comment
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
9th May 2014 Brand | 3 Comments
Today I am speaking at the On The Edge conference in London on the subject of Page One Domination. This post contains my slides and a summary of the presentation for that that were unable to attend. When it comes to SEO it is extremely important to have a perfect page of results when people […]
17th Feb 2015 SEO | No Comments
Site speed. Forever on the ‘To Do’ list, rarely prioritised, especially by the over 30s. I am one so I can say that. It doesn’t matter how many times I bemoan site owners for not treating it as a priority, the sheer finickity nature of improving site speed means they often avoid addressing it for vast […]
4th Dec 2014 Paid Search | 1 Comment
When you look back at your Cost per Click (CPC) figures over the past 12 months, how do they appear? It’s likely they have risen unless you’ve only focused on mobile devices or very niche or declining industries. If you’re a retail or seasonal business you’ll likely be seeing a seasonal increase in CPCs as everyone […]
16th Jun 2014 Social Media | 9 Comments
As visual content becomes more popular on Social Media, it also becomes increasingly important for brands to create and leverage. This shift to visual social media means that more and more businesses, big and small, are starting to communicate visually with their fans, followers and customers. One of the most popular platforms that will enable […]
29th Jul 2014 Paid Search | No Comments
You may have heard this term mentioned around your office, it’s becoming increasingly popular among both agencies and brands, but what does Native Advertising actually mean? And before you explore this marketing option, what do you need to know? Let’s take a look at the all-important questions. To put it simply, Native Advertising is a […]
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