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Comscore have just announced in a press release (spookily dated 30th November) that fourteen and a half million of us in the UK visited at least one blog during August this year, accounting for some 41% of the total UK Internet traffic.
Unsurprisingly, Google came out on top-spot with its Blogger platform taking just over nine million visits followed by WordPress with just under five million visits.
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Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
2nd Apr 2014 Content Marketing | 6 Comments
Every blog is broken in some way. Once you accept that, it’s easier to make amends and to reshape your blog into something that drives conversions, attracts the right audience and ranks well in search engines. Recently I spoke at the Search London event on how you can identify the critical issues with your blog […]
10th Apr 2014 Analytics | 6 Comments
As a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business. If you’ve read any of […]
3rd Feb 2015 Paid Search | 1 Comment
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
9th Jun 2014 Analytics | 3 Comments
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as […]
15th Apr 2014 SEO | 6 Comments
Launched a decade ago, when Facebook was in its infancy and Twitter was merely an idea, Feedburner quickly became the go-to-tool for RSS feeds. Google soon lent its support, by picking up the software in 2007 for a cool $100 million, and for a long time it reigned supreme as the world’s number one RSS […]
25th Nov 2014 SEO | No Comments
There are a wide range of website platforms and Content Management Systems (CMS’) available for developers to choose from. There has also been a huge increase in the number of quick-build platforms that allow easy, visual creation of sites too. Many of these platforms don’t even require a web developer, with simple interfaces and visual […]
19th Aug 2014 Content Marketing | 1 Comment
In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved. Therefore, as a business your first port of call is to […]
3rd Mar 2014 Social Media | 2 Comments
No link between SEO and +1s? No problem. But to give up on social media and go into SEO alone is about as sensible as shooting yourself in the foot, then shooting the other foot so it matches. In this post, I’m going to look at why it doesn’t matter if SEO social signals don’t exist and […]
27th Nov 2014 Paid Search | 1 Comment
Last year in 2013, over 85% of Google’s revenue came from their AdWords platform. When you consider that their total advertising revenue for that year surpassed $50 billion, that is a very significant figure. What this tells us is that paid advertising isn’t going away any time soon. Platforms such as Google AdWords are going to […]
9th May 2014 Brand | 3 Comments
Today I am speaking at the On The Edge conference in London on the subject of Page One Domination. This post contains my slides and a summary of the presentation for that that were unable to attend. When it comes to SEO it is extremely important to have a perfect page of results when people […]
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