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Westminster eForum: The Evolving Online Advertising Ecosystem

Graeme Benge

by Graeme Benge on 31st October 2013

Westminster eForumI’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.

My opening remarks focus on the following areas:

The Convergence Of Online Advertising

  • The monetisation of social

The Impact On Marketing Budgets & Skills

  • The rise of web analytics
  • Defining value

The Impact Of Mobile & Contactless Payment On Marketing Strategy

  • You have to have a mobile friendly site to take advantage of the opportunity
  • The trust conundrum of contactless payment

‘Big Data’ Collected From Online And Mobile Services

  • What does ‘big’ really mean?
  • We’re not ready for ‘big’ data because we don’t yet make the most of ‘little’ data

Pseudonymised Consumer Data: Engagement & Privacy

  • The privacy time bomb that is ticking

You can find my deck below;



Graeme Benge

Graeme Benge

With five years background in Travel, Graeme has built up strong commercial experience alongside online and offline marketing skills working with a variety of Travel Agents and Cruise Specialists. A passionate advocate of SEO and Social Media, Graeme has a strong interest in ROI and analytics in order to deliver the best level of returns.

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