Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
TED conferences are something I’ve always been in awe of, so when I was given the chance to attend TEDx Brighton I jumped at the chance. So you can get involved as well throughout the day today I’ll be bringing you my favourite tips from every talk.
This year’s theme is legacy and heritage with journalists, artists, choreographers, designers, mathematicians and more sharing their views on the topic.
Konrad Brits, Founder and Managing Director of Falcon Coffees (@falconcoffee)
We are all the same but we don’t all have the same access to resources, and that is what defines us. Poverty is often mistaken for ignorance.
If businesses get their goods from the poor to sell to the rich, they have an opportunity to drive social change in those poorer regions.
Wherever you trade you can have a positive impact. There are many businesses that have apathy and inaction. There is no reason you can’t make a profit and improve the lives of those who work for you.
Every process in a supply chain has risks and an attempt to maximise profit. However if you can generate trust through transparency then everyone in the chain can work together to achieve a sustainable product. Collaboration belongs in every supply chain, regardless of the product.
If you want to travel swiftly, go alone. If you want to travel far, go together.
Money is as essential to modern life as air and water. It only has value because we have faith in it and its everlasting tokens (notes and coins).
Yet only 3% of all UK money is notes and coins. The rest is debt lent to people and companies. In other words, IOUs. This means that when loans are repaid the money disappears.
This is one of the reasons money is often misunderstood even by economists, politicians and bankers.
If people don’t pay back their loans at the same rate as new ones are made, the total amount of money either increases or decreases. The financial crisis therefore meant there was not enough money to go around.
If we want less debt we have to put up with less money. It’s impossible to have less debt and more money.
Part of the issue is that the private sector and government have control. It would be better if an independent party had control with full reserve banking (where everything is everlasting tokens not IOUs).
It’s possible to convey topics such as science through the form of physical expression.
Subathra illustrated this with a small piece about the reducing availability of water.
If we can use physical performance effectively it can help to pull on emotions and instil an action.
This isn’t just dance. Many aspects of the way we work have a collaboration and choreography to it. For example, when doctors perform a surgery there is a flow to the way it is done.
There is an unspoken language to all types of work. Find the way your work flows and focus on that.
Leila Johnston, Writer, Technologist and Broadcaster (@finalbullet)
We define our life by milestones of time that are on the horizon. This can be dangerous as it can make us passive and forced to do something to honour that point (e.g. the millennium or a birthday).
We predict that things which seem important to us in the present will be important to those in the future. This isn’t always true (e.g. the millennium dome). We can’t always predict what the future will want.
We already exist in someone else’s past. Our perception of the future is always dictated by our present. But the future will have the burden of our activities.
We are not the end of the line we are just the beginning.
We believe the past was great, the future will be better and we don’t always embrace the now. In truth the present is all we have.
Duncan Baker-Brown, Director of BBM Sustainable Design (@BBMarchitects)
There are always limited resources. If your competitors are working on a project that will draw heavily on the available resources, you need to get them first.
For every five houses built, the equivalent waste would be enough for one more to be built.
You need to know where your raw materials come from and the consequence of obtaining them.
Reduce what you use before you reuse and before you recycle. There is no such thing as waste, just stuff in the wrong place.
The things we waste can be a valuable resource. Throwing stuff away costs money as does finding new raw materials. It’s better to be in the middle.
Sam Watling, Writer For Brighton Left
The major changes in human life have always been due to shifts in lifestyle. The latest shift is due to computer technology. The days are gone when information was easy to control. The individual has never been more empowered.
Systems must be reformed to accommodate technology. However the education system has not changed for a long time.
Students lose their individuality and are granted anonymity by the use of rote learning. This leads to herd behaviour.
Teachers are not immune to the power dynamic that they are the ones solely responsible for getting the most from their students and enforcing control. Your educational experience is dictated by how good your teacher is and even then it is not possible for them to effectively teach the entire class.
Solutions include independent study, 1 to 1 mentoring, unique timetables for each student and online learning.
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry.
Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation.
The entire notion of campaigning has been to engage and increase your audience, so it makes sense that Social Media was a natural platform for charities to utilise. But what effect has it had? How are charities making the most from Social Media, and is there anything else they could be doing to use budgets […]
So you want to start up your own Pay per Click (PPC) account, but don’t know where to begin. Take a step back – is this really a good idea? Do you actually fully comprehend what it takes to understand and implement the correct practices on a PPC account?
Are you a secret Koozai boffin, or just fancy getting to know us all better? Then take our quick quiz and find out how well you really know the Koozai team. We’ve had all of the team made into WeeMees to personalise the office, and to mark the occasion we’ve created a fun quiz to […]
Where to begin? We have all been there! Whether you are a business owner who wants to take the plunge into the world of PPC, or even a marketer who is interested in furthering your knowledge, the following tips will point you in the right direction and help you to focus your attention on the […]
Social Media is the king of the Internet. It’s the genesis point of every viral video, meme, every fail and every win witnessed online. It’s where people go to vent frustration, share joy and brag. It’s a very human thing – even though the human element seems masked behind a digital wall. It’s hard to […]